What is social media?
Social media relates to online spaces such as blogs, forums or networking
sites like Facebook where people go to share views, exchange ideas,
give advice or just generally interact. A good example is our Search
Engine Optimisation Blog
Why use social media Optimisation (SMO)?
It's important that your company is part of the discussion because whether you like it or not, somebody out there somewhere may be talking about your business. If you're not involved, you don't get to hear what is being said while depriving yourself of the opportunity to represent your business with all its wonderful qualities in the right light.
Being part of these networking sites means become part of people's consciousness; it's gossip but 21st century style. This word of mouth approach is one of the best forms of advertising because it is the most readily acted on and it's free.
The interactive nature of the internet can be a real positive for companies, particularly for those not afraid to tap into this invaluable resource. Market research is big business and yet here a lot of that work is being done for you as consumers tell you what they think of your products and, given an obvious forum, they'll tell you more to. You're effectively promoting your brand at a grassroots level, putting your brand directly on people's lips by encouraging them to talk about it.
Social media can also provide more of those links back to your site that are so valuable for search engine optimisation.
How can we help with Social Media Optimisation in Spain?
Using sites likes Blogger.com, Deli-icio-us and MySpace we build up a community around you and get those all important conversations about your company started. We then continue to maintain interest in you by regularly updating blogs and adding news and articles, as well as looking at your competitors to see what their up to. Each of these new entries is then used to create a link to your website, making sure we take them straight to the page most relevant to them helping to turn these new visitors into customers.
What we do:
- Set up forums, blogs and webspaces
- Foster a community
- Regularly update these spaces
- Link building
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