Online Press Releases
Why use Press Releases?
Traditional Press Releases:
While online media and its audience are constantly growing, there is still very much a place for this form of press release. Internet advertising does not reach everyone and traditional publications are still a very popular way of receiving information.
Whether you've made changes to your company recently, released a brand new product or even if you just want to remind everyone you're out there, a punchy, exciting, story-telling press release is the best way to do it.
Online Press Releases:
These have several benefits over those sent out to more traditional media forums. With newspapers and magazines there is a shelf-life which means your exposure time is minimal. Internet search results don't get archived through age - if a search is still relevant in 3 years time and the SEO has been done professionally you will be still found in the Search Engines. That one press release could be generating revenue for you years down the line.
There's also greater immediacy. You can get your message out there straight away to the people that count, without having to wait for newspapers to create space or missing magazine deadlines.
Finally online press releases help to build inbound links, vitally important for search engine optimisation, especially if the quality of the writing is good (see Link Building).
What makes a successful press release?
First and foremost press releases need to say something new. There's always a story to be told about your company, it's just a question of finding it and then packaging it in a way that people want to read more of. Once the article is written, that's only half the battle over. You now have to know where to send it. There are literally thousands upon thousands of media sources but the art is in finding those which are most relevant to your business and will give you coverage to an audience full of your potential customers.
How we can help?
Our staffs of trained journalists and media professionals have the knack of being able to see the news angle in everyday situations and use this flair to produce interesting and accurate articles that capture the imagination. Whether you need a one-off press release or ongoing assistance in raising your media profile we can assist. We research your market thoroughly and send your message out to all those publications, online or print, most likely to raise awareness of your brand.
What we do:
- Press release - research
- Press release - production
- Press release - distribution