Pay Per Click (PPC) Management and Consultancy Services
What is Pay Per Click (PPC)?
Pay Per
Click adverts, or sponsored ads/links as they are also known,
appear next to and above the natural listings on search engine pages.
Unlike Organic search results which are driven up the positions via
SEO, every time a user clicks on an
ad it will cost the advertiser money.
Why use Pay Per Click (PPC)?
As part of an Internet marketing strategy PPC can enhance the natural organic listings and direct additional visitors to a website to generate more business. PPC is ideal for a new business that has just constructed a website as it provides a medium for immediate results before any SEO has kicked in.
PPC is also a great way to promote a short term offer where it would simply take too long to rank organically or the offer is for a limited period only and organc SEO would not be appropriate.
Relevent Adverts, Relevant Keywords and Relevant Landing Pages
The postioning and the cost of each click in Google is not based upon a 'highest' bid process, it is based upon the Google Quality Score.
Did you know that an advert above yours could actually be
paying a lot less per click than you?
The quality score is a combination of advert relevancy, relevancy
to the content of your landing page, loading time of your site and
of course the number of clicks you receive versus the number of times
your advert appears.
Quite simply PPC and Sponsored Listings is the main way Google make
their money so they want to ensure people click adverts.
If your advert appears for keywords that are unlikely to generate
a click (revenue to Google) then they will charge you more
for each click to compensate themselves.
Google do not make it easy for people to understand how to run an
effective Pay Per Click Campaign as they still can’t help using
technical jargon.
‘Broad matching keywords’
‘Phrase matching keywords’
‘Exact matching keywords’
‘Negative matching keywords’
How can we help with your Pay Per Click Advertising?
We have designed a range of PPC services to help with our clients
Pay Per Click. Although we are based in Spain and specialise in PPC
management in Spain, we offer our services all over the world and have a growing number of PPC management and consultancy clients in the UK.
Package One - PPC Health Check
If you already run a PPC campaign we have developed a package to
help you get the best results and to even help reduce your spend whilst
generating more leads.
We can go through your PPC campaigns and adverts and ensure that
everything is set up to maximise clicks and more importantly generate
the optimum number of conversions.
We will look at you landing pages and review your website to ensure
it has been adequately set up to provide you with the optimum number
of leads at the lowest cost per click.
Cost - from 350 euros
Package Two - PPC Set Up
We will set up a PPC campaign or totally rebuild the exisiting one
and create the relevant adverts and keywords based upon our keyword
and competitior keyword research and analysis.
We will advise and write specific landing pages and ensure that you
have adequate calls to actions.
We will teach you how to A B test your adverts to keep maximising
and improving your clicks and conversions.
We will explain in plain english exactly how PPC ads are delivered
and how to keep the cost per click down and your quality score up.
We will explain how the Google AdWords quality score works so that
you can always maintain a high quality keyword.
We will provide you with a PPC guide to help you maintain your campaigns.
Cost - from 499 euros
Package Three - Full PPC Management
We do all the work for you and check your campaigns, adverts, conversions
and keywords on an regular basis every week.
We A B test your ads and try different landing pages and calls to
action.
The aim is to take away the responsibility from you and your staff
so that you know a professional PPC management and Internet Marketing company
is maintaining your campaigns and ensuring you receive the optimum
conversions.
Use the form above and we will contact you to discuss your PPC Management
requirements in more detail or simply call Paul on (0034) 616 551
192
PPC Case Studies:
Case Study 1 - PPC UK: We set up a small PPC campaign for a bed and breakfast in Longleat. Basically they wanted to generate more enquiries for their accommodation and food. Using a small daily budget we set up the landing page and keywords and within 3 days had generated over fifteen accommodation enquiries running at a conversion rate in AdWords of 25%
Case Study 2 - PPC Spain: A furniture company in Spain had once used a company for their PPC which had ended in failure and a large bill. We explained in detail how Google AdWords works and convinced them to try our PPC Management Services here in Spain. Within the first three months a relatively low PPC budget had produced in excess of 300,000 euros worth of furniture sales.
This was achieved with our knowledge of landing pages, sales copy and calls to actions.