Internet Advertising Expenditure Increases by 40% in Europe
Despite the global credit crunch and the supposed property crashes hitting every European country the online expenditure for advertising has not showed any apparent signs of slowing down, according to data provided by Interactive Advertising Bureau Europe.
In fact the figures suggest that online spending in Europe has increased by a massive 40%, when compared to last year to 11.2 billion euro across 16 European countries that were analysed.
Breaking this down even further to specific countries the highest spends were recorded in the UK, Germany and France, which claimed 65% of the overall expenditure at around 5.7 billion euro. However, some very interesting data also revealed that some of the countries who have really just started to realise the power of the Internet as a marketing tool also grew substantially with Greece by 91%, Spain by 55% and Slovenia by 49%.
When looking at Northern Europe and Southern Europe as separate entities it was interesting to note that Northern Europe has a much larger share of the online advertising spends with the Netherlands and Norway spending 18.5% and 15.6% of their total marketing spend online respectively. In Southern Europe Italy and Spain were the leaders by allocating 6.7% and 4.5% of their marketing expenditure to online activities respectively.
What does this show?
People selling property in Southern Europe are missing out on a huge chunk of potential business.
The overseas real estate market in Spain for example generally involves selling to people in colder and wetter climates but in richer economies who are looking for that second home in the sun. You can see by the figures that Northern Europeans are actually allocating more and more budget to online advertising as they realise that many of them spend a considerable amount of time on the Internet. However, in Southern Europe it is clear from the figures that companies are not using the biggest tool available to get in front of the Northern Europeans, by this we of course mean the Internet.
It is a simple equation;
The biggest market for property buyers in Spain is Northern Europe
The majority of Northern Europeans spend a considerable amount of time online
So this means that Southern European real estate countries should be allocating far more of their advertising budgets to Internet Marketing activities.
Here at Artemis Internet Marketing we specialise in the real estate sector and already conduct a number of online campaigns for Spanish property companies using Search Engine Optimisation, Search Engine Marketing and Pay Per Click Advertising.
Take a look at our website http://www.artemisinternetmarketing.com/ for information about our different online marketing packages.
In fact the figures suggest that online spending in Europe has increased by a massive 40%, when compared to last year to 11.2 billion euro across 16 European countries that were analysed.
Breaking this down even further to specific countries the highest spends were recorded in the UK, Germany and France, which claimed 65% of the overall expenditure at around 5.7 billion euro. However, some very interesting data also revealed that some of the countries who have really just started to realise the power of the Internet as a marketing tool also grew substantially with Greece by 91%, Spain by 55% and Slovenia by 49%.
When looking at Northern Europe and Southern Europe as separate entities it was interesting to note that Northern Europe has a much larger share of the online advertising spends with the Netherlands and Norway spending 18.5% and 15.6% of their total marketing spend online respectively. In Southern Europe Italy and Spain were the leaders by allocating 6.7% and 4.5% of their marketing expenditure to online activities respectively.
What does this show?
People selling property in Southern Europe are missing out on a huge chunk of potential business.
The overseas real estate market in Spain for example generally involves selling to people in colder and wetter climates but in richer economies who are looking for that second home in the sun. You can see by the figures that Northern Europeans are actually allocating more and more budget to online advertising as they realise that many of them spend a considerable amount of time on the Internet. However, in Southern Europe it is clear from the figures that companies are not using the biggest tool available to get in front of the Northern Europeans, by this we of course mean the Internet.
It is a simple equation;
The biggest market for property buyers in Spain is Northern Europe
The majority of Northern Europeans spend a considerable amount of time online
So this means that Southern European real estate countries should be allocating far more of their advertising budgets to Internet Marketing activities.
Here at Artemis Internet Marketing we specialise in the real estate sector and already conduct a number of online campaigns for Spanish property companies using Search Engine Optimisation, Search Engine Marketing and Pay Per Click Advertising.
Take a look at our website http://www.artemisinternetmarketing.com/ for information about our different online marketing packages.
Labels: internet marketing, real estate, seo, spain
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