Google Chrome OS - Reactions

Well as the fallout continues around the announcement of Google Chrome OS it becomes a little clearer as to the impact it is likely to have on the computing world.

From what we are now reading the following question seems to be the biggest of all;

How would you feel about having no local applications such as Office, iTunes and many other much needed and relied upon applications?

So it appears that the Google Chrome OS will need purpose built machines, much like today's notebooks, but even lighter in terms of applications. Yes they will boot up much faster, in fact in seconds and you will be straight on the Internet. But all of your applications will all be run from there. It is what is referred to these days as 'cloud computing'. People who use CRM's like Salesforce will already be familiar with this type of scenario.

So to summarise the latest news on Google Chrome OS, it would seem like it is a great idea but as a companion to a PC not a replacement. In fact there is no real reason why it couldn't run on the same machine.

Is Google Search Killing The Planet?

OK so there are obviously too many people with too much time on their hands out there coming up with useless bits of information.

Today's interesting but useless bit of information relates to the carbon emissions generated by a Google search. If you consider a desk top computer, then the data centre carrying out the search query then we are destroying the planet (apparently).

The facts (or so they say):
"Mr Wissner-Gross's study found a typical Google search on a desktop computer produces about 7g (0.25oz) of carbon dioxide"

So how does that add up? What is that equivalent to?

Well apparently if you conduct two Google searches it is equivalent to boiling a kettle for a cup of tea.

I wonder how much energy was expended in this research?

What's more all the articles are online so the results that this research has produced is actually generating even more carbon emissions.

Where does it all stop?

Do they want a world without Internet, a world without computers, no cars, no air travel??

I don't think many people will be paying too much attention to these new results and I don't think it will affect the number of searches made each day.

Google continues to dominate and our online SEO colleagues have been busy with predictions about the future of Google Search in 2009.

It certainly looks as if the search results will not just rely on the former algorithms such as link popularity etc. With Google Analytics, Webmaster Tools and iGoogle all sending back information to Google HQ it is anticipated that this information will have an impact on the search results.

What type of data could be used and how?

Well lets take Google Analytics as an example. Anyone that uses this tool will know that there is a thing called the 'bounce rate'. This essentially is the statistic of people leaving the website without progressing from the entry page. So if a page has a 100% bounce rate it means people come in and leave without going anywhere else.

Good or bad?

Well that depends on the nature of the page and the search conducted. If you are an information website and someone for example is looking for prawn pil pil recipes and you have a page of recipes the the chances are that the searcher will read / print the information and leave as they came in for a specific reason. So in this instance a high bounce rate is expected and should not be counted against a website.

If you have a website about holidays in Spain and people come in to a page without moving through the website to review more information then a high bounce rate on these pages will indicate that it is not clear or easy to navigate and should not be happening.

So how do they decide. Well there is also a statistic called 'average time on page'. Now if it takes an equation from the bounce rate and the time spent on a page it will be able to work out whether people are reading the information or leaving quickly due to other reasons.

i.e. If someone lands on a page and leave within a few seconds, and this happens time and time again then it is deemed that this information is not as good as it should be. However if people come to a page and stay on it for a couple of minutes then we can assume that the information is useful and people are taking time to read it.

I personally think that this type of information having an effect on search results will be good as it will move up more useful sites and move down those that don't provide the right types of information.

How does your website perform?

Have you got Google Analytics installed?

Do you know or understand how to use the information?

Here at Artemis Internet Marketing, as well as specialising in SEO we also concentrate very heavily on the user experience and spend a great deal of time reviewing the analytics so that we can tweak the site to make it perform better and generate more enquiries.

We are foremost marketers and business people and we apply this to SEO and Internet Marketing. Every day there are more and more companies offering SEO and it is becoming harder and harder to choose the right SEO expert for your business.

Unfortunately many of these new SEO companies are merely looking at additional ways to generate some income. They have read a book or two about SEO and off they go canvassing clients so that they can apply their new found knowledge. Some will get it right and get people to the top of the search results, others will fail and just blame it on the ever changing world of search engines and seo.

As an SEO company it does not matter where a client is located as the strategy remains the same. That is why we offer SEO in many different countries and locations.

We offer SEO in the UK, SEO in Ireland, SEO in Spain, SEO in the USA and SEO across the majority of Europe.

Why not take a look at our website www.artemisinternetmarketing.com for some more information and in our next post we will talk about how to choose the right SEO company.