SES London 2009
Back from Search Engine Strategies London, (SES London) 2009 and straight back into solid work. Firstly thanks to those of you we met at SES London and all of the helpful and useful advice. Even the UK weather held up for most of the conference.
It was great to see some interesting companies at the expo. I am looking forward to the launch of PR Web UK. This will be very interesting for future releases on behalf of many of our clients due to the targeting of the UK press agencies.
So already this year we have seen some changes in the world of Internet marketing like the new canonical tag to help eradicate duplicate content being indexed from the same site and the URL policy change in Google AdWords.
What is the Canonical Tag?
It is a way for websites to specify the preferred version of a web page if it is duplicated via multiple URL strings. This is particularly relevent to eCommerce websites where the same product page can appear via different searches with virtually the same text or exactly the same text.
To get around this duplicate content and to stop it all being indexed and essentially 'clogging up' the Internet, all of the major search engines have agreed that the Canonical Tag will allow website owners to specify to Google which copy of the page they want to have indexed.
Basically on the pages you do not want to show in the index you add the Canonical tag in the head section of a website in the following format;
It was great to see some interesting companies at the expo. I am looking forward to the launch of PR Web UK. This will be very interesting for future releases on behalf of many of our clients due to the targeting of the UK press agencies.
So already this year we have seen some changes in the world of Internet marketing like the new canonical tag to help eradicate duplicate content being indexed from the same site and the URL policy change in Google AdWords.
What is the Canonical Tag?
It is a way for websites to specify the preferred version of a web page if it is duplicated via multiple URL strings. This is particularly relevent to eCommerce websites where the same product page can appear via different searches with virtually the same text or exactly the same text.
To get around this duplicate content and to stop it all being indexed and essentially 'clogging up' the Internet, all of the major search engines have agreed that the Canonical Tag will allow website owners to specify to Google which copy of the page they want to have indexed.
Basically on the pages you do not want to show in the index you add the Canonical tag in the head section of a website in the following format;
This will advise the search engines to only count the URL indicated in the tag and what's more, it will pass on the PageRank from the pages you do not want indexed.
New AdWords URL Policy
This is also quite an interesting one, especially if you have some large AdGroups running with multiple websites in them.
Basically this will no longer be allowed. All AdGroups must only contain a single domain. This means that those of you that might have set up AdGroups with lots of different AdGroups with adverts pointing to a range of websites will have to get these in order or they are likely to be suspended.
Well that's the latest SEO news from Artemis but if you have any questions then please get in touch.
New AdWords URL Policy
This is also quite an interesting one, especially if you have some large AdGroups running with multiple websites in them.
Basically this will no longer be allowed. All AdGroups must only contain a single domain. This means that those of you that might have set up AdGroups with lots of different AdGroups with adverts pointing to a range of websites will have to get these in order or they are likely to be suspended.
Well that's the latest SEO news from Artemis but if you have any questions then please get in touch.
Labels: AdWords, search engine Strategies London, sem, ses, ses london
posted by PJ at
10:03
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