Calanova Golf

We are going to be working with Calanova Golf in 2010 promoting their dedicated Calanova Golf website, we'll keep you updated on the sites progress.

Google Home Page Re-Design

WOW Google have certainly been busy over the last few weeks with changes, advances, new services, new products and reading between the lines, new algo tweaks that will eventually impact on SERPS.

So here at Artemis Internet Marketing in Marbella we will try and bring you the various news and information in separate postings.

First thins first. Anyone notice the new Google home page today?

I did first thing this morning and to be honest I am finding it a little frustrating. Being an Internet Marketing company and head of SEO here at Artemis, I am always in and out of various Google services. So as usual I opened up my home page which is defaulted to Google.Com and looking back at me was a very 'white' page with the search bar and logo in it's normal place.

Where had all the links like Advertising Programs and Sign-In gone?

I admit I did panic a little at first. Was it a flaw with my recently downloaded AVG 9, or maybe some type of malware preventing links showing. Then as if by magic, a few moments later the links just faded in.

Google said the move was designed to remove distractions for those web users "intent on searching".

So not to worry it's a re-design of the Google home page aimed at searchers. I guess I will have to get used to it then.

Would have been nice if Google had;

1) Let people know
2) Given the option to use the legacy page

Article by Paul Lopez Head of SEO and Co-Director of Artemis Internet Marketing, Marbella

Google limits free access to news

Over the last week we have seen lots of articles about news items appearing on Google from 'subscription' services and about Google potentially using these news items to gain additional advertising revenues. It would seem that the 'news industry' are not happy about news items appearing in search results that would normally only be available by subscribing to the 'website'.

Today Google have announced their response to this argument by allowing publishers to set a limit on the number of articles individuals are allowed to view before they are re-directed to a sign up / subscription form.

The product manager of Google's 'First Click Free' service Josh Cohen recently posted a blog saying "We've updated the programme so that publishers can limit users to no more than five pages per day without registering or subscribing"

This whole situation has been driven by the industry as they are concerned about the 42% slump in ad revenues. They are all looking for new ways to generate income and the natural way seems to use the massive popularity of the Internet to restrict access to certain titles with a registration / subscription service.

Newscorp in the UK who own the best selling publications like the Sun Newspaper and The Times are considering making all of its online content available only as paid for content.

What amazes us is that these publications have relied on the popularity of search and the huge Google user base as a way of increasing their own 'followers'. Making content paid for is just going to take them back out of the 'race' as it will leave the way open for publications to offer the same news stories and similar content to searchers for FREE.

Let's face it I like to read articles in the Times Online everyday. Sometimes it is good and useful other days it is just waffle and of little interest. So how would I feel about paying to see whether there is anything of interest to me.

With the growth of Social Media networks like Twitter the way breaking news and events is shared has already changed dramatically and in some cases is not only faster than Google's indexing of breaking news, it offers better alternatives and feedback about news items.

It will be very interesting to follow this story and monitor the results.

You can't 'use' Google for ranking when you want and then get uptight about items appearing that you would rather make money on. If you don't want it in the search results there are many ways to stop it appearing. What they seem to want to do is get it ranking so people click and then hit them with a 'now you have to pay' message.

It should be one or the other, ranked or not ranked.

Article by Paul Lopez
SEO Manager and Co-Director of Artemis Internet Marketing

Birthday Cakes London

Here at Artemis we don't just work for the end-user we are often approached by other Internet marketing and SEO companies to help support their work with clients.

One such example is for a company called London Cakes makers of Birthday cakes London.

London Cakes are a specialist cake supplier who have their own bakery in London and make to order many different cakes for birthdays and all other celebrations.

We are happy to offer our SEO services and to build one way links to their website from our network of sites. We have a number of different websites across various IP ranges and can offer on-theme, one way links.

No more sending out 100 emails only to get one taker of a link. We can simply start adding links immediately and will always ensure it is in-text and within a paragraph of text that is on-theme.

So just like London Cakes and their Internet marketing company why not contact us for more information about our professional and quality link development services.