Email & SPAM

Wow. I just read an article about emails and SPAM and was reminded how young email and the Internet really are.

Way back in 1971 the very first email was sent. Can you believe that? Email has only been around for 37 years and that was on a very restricted basis. It was hardly email as we know it today. A guy called Ray Tomlinson managed to send a message from one machine to another in the same room.

Eureka! Email was born.

SPAM was something that would never have been thought of in those early days of email. Only around 1,000 people had email and you knew exactly who was sending the email to you.

But inevitably as the Internet grew, email became mainstream and criminal gangs realised that the Internet was a fantastic place to extort people, SPAM was born too.

But I suppose we have to take stock of the overall situation and ask the question;

Could I really do without my email account(s) now?

Could I survive with only texting, posting (and I mean the paper type that has to go by hand) or telephoning?

So yes in my humble opinion I destest SPAMMERS. I find SPAM an invasion of privacy and if I wanted Viagra or cheap software products (or indeed manhood enlargement pills), I certainly would not buy then from an anonymous company on the Internet who only wants my bank account details and credit card information. However, all of that aside I LOVE MY EMAIL!!

Google and Double Click

Well it's official Google have at last completed the purchase of Double Click who are responsible for the majority of those banners and videos that run along the top or side of many websites. In fact they are responsible for billions of ads every day and although it may take some time for the $3.1 billion paid to be recouped, it is seen as a major win for Google.

So what will it mean to you and I?

Well it means that Google will have even more insight into our online behaviour.

It will mean that eventually you and I can earn money from these banners as Google are sure to include then in their growing armoury of AdSense revenue generators. This alone will allow "webmasters" to include these units in more and more websites, giving more exposure to advertisers and earning Google EVEN more revenue.

Over the last few years "text based ads", those that you see along the side of Google search pages or on third party websites, have dominated the 'paid for' ad arena with video and image ads dropping to 21% market share from their original 58% back in 2001. This is mainly due to Google being able to target ads based upon the specific search of a user or a specific page of a website i.e. on theme adverts, therefore achieving much higher conversions.

With their purchase of Double Click and the ability to target the right users we should see video and image ads making a huge comeback.

This is a HUGE blow to Microsoft, especially as their unsolicited bid for Yahoo was rejected. In reality we could really do with the Microsoft / Yahoo partnership just to keep an "even" balance.

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