Noticed your Google AdSense revenue take a nose dive?
Upon talking to a number of colleagues and associates that run Google AdSense in their websites the common factor appears to be the same, revenue is down.
Why?
Well to be honest there are a number of possible contributing factors that may be having an influence on this revenue.
1) The overall world financial state
There is no hiding from the fact that there is a global crisis in terms of finance and consumer spending at the moment. Obviously this is going to have an effect on the bids companies make for their AdWords and in some cases the suspension of campaigns altogether.
Less people looking to spend money online as the crisis affects their pockets too. Higher petrol prices and a gloomy outlook means that they may simply be avoiding spending extra cash at the moment.
2) Easter
Yup it came early this year and according to many friends in the UK schools and colleges up and down the country have been staggering their holidays meaning that over the last 3 weeks various schools have been on holiday for a couple of weeks.
So let's see what happens next week.
3) Google's new policing policy of AdSense units in websites.
It would appear that there are far too many 'Blogger's' who have simply added an AdSense unit (on Google's advice mind you) and have just stopped blogging but left in the AdSense, earning minimal revenue, if at all. However, it still means that the account has to be administered by Google.
No revenue for the Blogger means no revenue for Google but they still need to run the account.
So Google is now paying more attention to the content of a website and websites with better quality content for a certain sector will receive higher AdSense revenue than a poor badly worded website running AdSense.
For AdWords publishers the same applies. Google have always placed adverts on a combination of bid value as well as website content relevancy giving a 'quality score'. If your adverts or landing pages return a low quality score you will be asked to increase your bid.
So in a nutshell, when you are optimising a website for Google, whether that be for generating your own revenue with AdSense or doing your own advertising with AdWords CONTENT STILL REMAINS KING
Why?
Well to be honest there are a number of possible contributing factors that may be having an influence on this revenue.
1) The overall world financial state
There is no hiding from the fact that there is a global crisis in terms of finance and consumer spending at the moment. Obviously this is going to have an effect on the bids companies make for their AdWords and in some cases the suspension of campaigns altogether.
Less people looking to spend money online as the crisis affects their pockets too. Higher petrol prices and a gloomy outlook means that they may simply be avoiding spending extra cash at the moment.
2) Easter
Yup it came early this year and according to many friends in the UK schools and colleges up and down the country have been staggering their holidays meaning that over the last 3 weeks various schools have been on holiday for a couple of weeks.
So let's see what happens next week.
3) Google's new policing policy of AdSense units in websites.
It would appear that there are far too many 'Blogger's' who have simply added an AdSense unit (on Google's advice mind you) and have just stopped blogging but left in the AdSense, earning minimal revenue, if at all. However, it still means that the account has to be administered by Google.
No revenue for the Blogger means no revenue for Google but they still need to run the account.
So Google is now paying more attention to the content of a website and websites with better quality content for a certain sector will receive higher AdSense revenue than a poor badly worded website running AdSense.
For AdWords publishers the same applies. Google have always placed adverts on a combination of bid value as well as website content relevancy giving a 'quality score'. If your adverts or landing pages return a low quality score you will be asked to increase your bid.
So in a nutshell, when you are optimising a website for Google, whether that be for generating your own revenue with AdSense or doing your own advertising with AdWords CONTENT STILL REMAINS KING
posted by PJ at
1:22 AM
0 Comments:
Post a Comment
<< Home